RIVER OF LIFE
CLIENT
The Salon of Chi
PARTNER
Earth Trust ‘River of Life’ project
DELIVERABLES
Impact day event, Social & PR with features in local press & influencers
The Salon of Chi is an independent, award-winning sustainable salon. We partnered them with Earth Trust, delivering an impact day to educate and inspire their community around their ESG goals.
At its creation, River of Life was the largest water conservation project along the bank of the River Thames. To boost biodiversity in the area we cleared the river’s backwaters of overgrown foliage. The proximity and the leading impact of the project meant this event delivered vital eSG communications for the salon in 2022.
WHY IT MATTERS
Independent businesses can help projects that mitigate some of the more damaging environmental outputs of their operations by going beyond one-off donations with hands-on work. This builds loyalty in customers by demonstrating a commitment to a company's values.
The amount of manual labour required to maintain conservation sites makes it extremely expensive (and generally unaffordable). Volunteer days fill this gap, and create tangible outcomes for your employees.
