Welcome
Sustainability is not a trend, it is a system. One we are all helping to build piece by piece. However, nobody said that it had to be boring…
At ananci we work with brands that want to create change without putting their audiences to sleep. We blend commercial marketing with sustainability systems.
The idea being that good marketing should not just sell things. It should help shift the system behind them.
Having this outlook, along with the fact that we’re SO OVER dry decks and dead language in the sustainability world, led to the creation of this studio.
Who we are & HOW WE COME TOGETHER…
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Co-founderPronounced: Dar-kee-nee
Leads sustainable business through commercial marketing. Starting out in Fashion PR with Erdem, then moved agency side working with Salesforce and Fitbit. Launching the first BCorp shop with Waitrose began the path of restructuring business as a force for good.
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Co-founderPronounced: Yuh-mai-ya
Leads strategy and creative direction through the lens of ecology and cultural impact. Started out working on marine conservation in Colombia, learning how ecosystems, people, and policy connect. Returned to the UK as an ecological surveyor before retraining in ESG and sustainable business with CISL. Co-founding ananci was the “this makes sense” moment that brought systems thinking and storytelling into one place.