WAITOSE X B CORP
CLIENT
Waitrose
DELIVERABLES
Test and deliver ‘sustainability’ as an online consumer journey for Waitrose online
This was UK’s first B Corp shop and has since adopted by WH Smiths, Ocado, Waitrose in-store and Boots. It still exists as a key part of the trading strategy for Waitrose e-commerce.
More than 3,500 visitors, 95% of which were new customers. Features in trade and consumer press including The Grocer.
Brands included Pukka Herbs, Ecover, Ella’s Kitchen, Innocent, Method, Alpro, Brew Tea Co., Cafedirect, Rebel, Danone, Propercorn, Lily’s Kitchen, Toast, Divine Fairtrade, Dame, Chateau Maris and Tony’s Chocolonely.